FROM DATA TO MEANING
STORYTELLING FOR MARKET RESEARCH
ESSENTIAL TRAINING FOR TODAY'S MARKET RESEARCHER
Today, storytelling is critical to your success.
You need to translate data into a meaningful narrative that can be quickly and simply communicated, and most important, acted upon.
From Data To Meaning provides you with nearly 4 hours of engaging and substantive instruction to help you do just that.
The bulk of the course provides you with the foundational concepts and tools you need to give stories —any story told in any medium— coherence, direction and emotional power.
Then it shows how these underlying principles apply specifically to market research, with real-world examples and analysis.
Plus you'll be introduced to a unique creative method to help you develop and craft your stories.
Moreover, you'll learn important concepts and techniques for effective presentation.
No other course gives market researchers the depth of insight into storytelling that they need to succeed in today's world.
LEARN THE PROVEN PRINCIPLES OF EFFECTIVE STORYTELLING IN ALL MEDIA
Today you need to be able to tell a story in all media.
No other course goes so deeply into the underlying principles that define stories told not only in words, but in everything from video to photography, graphic design to PowerPoint.
MASTER THE POWER OF STORY IDEA AND STRUCTURE
No other course goes so deeply into Story Idea and Structure, the all-important concepts that make a story powerful, memorable and, most important, emotional.
SEE COUNTLESS EXAMPLES OF STORYTELLING IN ACTION
All concepts are supported by numerous real-world examples from literature, movies, advertising, and of course, market research.
ACQUIRE A POWERFUL CREATIVE PROBLEM-SOLVING METHOD
From Data To Meaning teaches you not only the what of storytelling, but the how. You'll be introduced to the Make a Mess/Clean Up Your Mess™ Creative Method to help you generate ideas and craft your stories.
LEARN TO PRESENT YOUR STORIES AUTHENTICALLY AND STRATEGICALLY
From Data To Meaning will teach you how to overcome the Intent/Impact Gap, develop a presentation strategy and deliver your stories with power and authenticity.
ABOVE ALL, BE MORE INFLUENTIAL, ADVANCE YOUR CAREER AND GROW YOUR BUSINESS
From Data To Meaning may be one of the most important courses you ever take. It covers critical concepts and skills that apply not only to market research but to contemporary business overall.
You'll benefit from what you learn far into the future.
Welcome To Storytelling For Market Research
Chapter1: You Are A Storyteller (With Exercise)
Chapter2: You Are A Story Receiver (With Exercise)
Chapter 3: Things Were Going WellFREE PREVIEW
Chapter 4: But Then Everything Collapsed
Chapter 5: Changing My Story Changed My Life (With Exercise)
Chapter 6: We're Wired To Tell Stories
Chapter 7: Stories Make Sense Of The World And Give Meaning
Chapter8: We’ve Been Telling Stories Forever, In All Media (With Exercise)
Chapter 9: What The Masters Say About Storytelling
Chapter 10: Idea And Structure
Chapter 11: Either You Have One Idea Or You Have No Idea (With Exercise)
Chapter 12: What Exactly Is A Story Idea?
Chapter 13: Structures Provide Movement, Direction And Drama
Chapter 14: The Shapes of Stories (With Exercise)
Chapter 15: Idea And Structure Are What Make Stories Powerful And Emotional
Chapter 16: Storytelling In Humpty DumptyFREE PREVIEW
Chapter 17: Storytelling in Hemingway’s 6-Word Masterpiece
Chapter 18: Storytelling in Cinematography, Photography And Painting (With Exercise)
Chapter 19: Storytelling in Websites, Architecture, Music And More
Chapter 20: Hamburger Structure With Examples (Plus Exercise)
Chapter 21: Joke Structure With Examples
Chapter 22: Funnel and Process Structure With Examples (Plus Exercise)
Chapter 23: Thread Structure With Examples (Plus Exercise)
Chapter 24: Three-Act Structure Basics
Chapter 25: Three-Act Structure Examples (Plus Exercise)
Chapter 26: A Big Important Exercise
Big Important Exercise Workbook
Chapter 27: Storytelling Is Crucial To Today's Market Researchers
Chapter 28: Stories As FiltersFREE PREVIEW
Chapter 29: Real-World Example From Qualitative Research
Chapter 30 A Real-World Example From Quantitative Research
Chapter 31: Another Real-World Example From Quantitative Research
Chapter 32: The Importance Of Starting With A Story
Chapter 33: The Thinking Is In The Doing
Chapter 34: The Make A Mess/Clean Up Your Mess™ Creative Method
Chapter 35: Limits Set You Free
Make A Mess Exercise Workbook
Chapter 36: Obstacles to Effective and Authentic Presentation
Chapter 37: Overcoming The Obstacles and Being In The Moment (With Exercise)
Chapter 38: The Power Of Fundamental Concepts